Nexwaygames.com...and the world plays

Nexway, e-commerce service solution provider, demonstrates its strong international positioning by announcing the opening of two new subsidiaries in the US (San Francisco, California) and in Brazil (São Paulo).

 This announcement occurs on the heels of the group’s expansion to Japanand Singapore, with the acquisition of its Japanese partner Cogen Media three months ago. From now on present on all the continents, Nexway’s positioning
is based on a strategy of local presence, which allows the company to deploy additional services, partnerships and dedicated offers on each market.
With respect to organization, the two subsidiaries covering the North and Latin American continents are managed by Christian Désert, General Manager,International & Software.

With these two new openings, Nexway’s primary objective is to support its European clients more globally in distributing their products on the American markets, and to allow American companies to increase market share by taking advantage of Nexway’s infrastructure and high-performance e-business services.

Nexway Group’s solutions are already used by major American businesses. Kroll Ontrack, publisher of backup software EasyRecovery®, has selected the Nexway platform for its worldwide online sales. The publisher entrusts the
Nexway e-store solution, which embraces local differences, such as languages, currencies, payment methods and customer service, for each territory. Kroll Untrack thereby takes advantage of a unique e-store solution to
manage all its digital sales.

Gilles RIDEL, C.E.O. of Nexway, « We are proud and enthusiastic to announce the opening of two new subsidiaries, which will play a key role in increasing our global market share. The American markets have strategic value for our business, especially in regards to our relationship with major software publishers. As of today, we are able to provide our internationally oriented publishers with an offer that is both adapted and global».

Nexway, leading e-commerce service solution provider for software and computer games, today confirmed its international commitment by announcing that it has entered into an agreement to acquire CoGen Media, a Japanese digital software distribution platform provider.

The completion of this acquisition comes less than 5 months after raising 14 million Euros from CDC Entreprises and Oddo Asset Management, which joined the long-term shareholders of the company.

The acquisition will allow Nexway to gain access to new territories and will enable its clients in Europe and in the U.S. to market their products to Japanese and other Asian consumers. Furthermore, Nexway will be able to establish new partnerships with local publishers, particularly in the video game industry, offering digital distribution opportunities for their products worldwide. Nexway Asia aligns Boonty Japan's expertise in digital game and software distribution with Nexway Group's clients, providing them with services comparable to those offered in Europe. Nexway Asia will operate primarily in Japan, but also in Southeast Asia, India and China. Nexway Asia already has key partnerships in Japan with companies such as Yahoo Japan, Excite and Softbank.

This acquisition is part of Nexway's international strategy and reaffirms its position as a global e-commerce player. The group's goal is to be able to deliver the same value-added services to all consumers on the world’s largest markets.

Gilles Ridel, president of Nexway says: "The acquisition of CoGen Media constitutes a strategic move for our company. Through this business partnership, Nexway Group becomes more competitive and is better positioned to supporting our clients in high-potential countries. Asia is an important market where the gaming and entertainment industry is one of the most thriving in terms of content production.”

Latest PC games available in the ESL Game Store at gamestore.esl.eu – Special offer on the FIFA11 release day

Cologne, September 30, 2010 – Starting this Thursday, Turtle Entertainment opens the ESL Game Store, a new online service of the Electronic Sports League (ESL). At gamestore.esl.eu the computer games fans can easily buy and download all the latest PC games. The ESL Game Store offers all recent titles from all genres, including the latest product of Electronic Arts, FIFA11, which has its premiere today. In order to celebrate it, ESL Game Store introduces a special offer for its first customers who will purchase this football blockbuster.

The ESL Game Store opens today in Germany, France and Great Britain and uses the e-distributing technology of the French download specialists Nexway. Electronic Arts is the first publisher to use ESL’s newest distribution channel for the release of its latest title, FIFA11. With more than 2,6 million members, ESL is the most prominent league for computer games in Europe.

„For over ten years now, ESL has been a leading platform on the web for millions of gamers. We offer tournaments and competitions in hundreds of games and our team is constantly testing new titles in order to offer the best to the eSports community. With the ESL Game Store our offer is now completed. Our community can now endure the absolute gaming experience. Starting from the purchase of the game in our online shop and finishing with a first win in one of the ESL tournaments,“ says Alexander Albrecht, Director Publisher Relations at Turtle Entertainment, the company behind the Electronic Sports League.

„Today we release FIFA11, which naturally will have its place in the ESL. The FIFA series has been among the leading titles in electronic sports for many years. Therefore, we are extremely pleased that ESL Game Store guarantees all enthusiastic players a quick and direct access to our latest product, FIFA11. First one hundred customers who will purchase the game in the store will also get an original FIFA11 jersey,“ says Ralf Anheier, PR Manager at Electronic Arts.

„Our technology enables the ESL to enter the games selling market without difficulties. Players can now easily and reliably buy and download new games through Nexway and participate in the ESL competitions,“ says Christian Sédille, the Country Manager for Germany at Nexway.

The ESL Game Store is available at http://gamestore.esl.eu/.

The ESL, active in 37 countries, is available at www.esl.eu.

Further information concerning Turtle Entertainment, the operator of the Electronic Sports League and the ESL Game Store, is available at www.turtle-entertainment.com.

Nexway, a major e-commerce player and European digital games and software e-distributor, announces the finalisation of a new capital structure with the Caisse des Dépôts et Consignations acting on behalf of the FSI, and Oddo Asset Management, with the participation of the company’s longstanding shareholders. This fund raising will enable Nexway to speed up its positioning in all international markets and better anticipate its response to the new issues and usage of digital consumption.

Very well positioned in Europe via its 10 subsidiaries established in the main countries and with key clients and partners such as Microsoft, Dell, Carrefour and Ubisoft, Nexway must now provide itself with the necessary resources to support its clients in a more comprehensive and global fashion.  This fund raising will in particular enable the company to provide services meeting the expectations of its games and software publisher clients who want to rely on Nexway’s e-commerce expertise to promote and sell their products via new digital distribution channels. One of the major concerns of most of its clients is to make a success of the transfer from traditional physical distribution models to digital models with new opportunities for marketing their products. This fund raising will also strengthen Nexway’s strategic action plan from the point of view of major market trends such as SaaS, cloud computing, social networks, mobile/PC convergence, etc. 

Gilles RIDEL, President of Nexway says: “We are enthusiastic about having gained the trust of major partners such as the Caisse des Dépôts et Consignations and Oddo Asset Management who, on this occasion, join our shareholders CM-CIC Capital Privé, Turenne Capital Partenaires and XAnge Private Equity. This operation will enable us to turn a new page in the history of Nexway, which can thus set off with strengthened resources to conquer many markets in the global digital industry : a very ambitious programme which we savour in advance!”

Nexway Games has extended its Italian network by distributing its entire digital catalogue from the Italian portal: www.multiplayer.it .

In addition to this multi-content offer (software and video games), Nexway is responsible for carrying out the purchasing procedures within the site. Indeed, Nexway provides a shopping basket comprised of localised purchasing solutions while being in white label. These choices show the performance of the tools offered by Nexway and their suitability for games sites.

The second largest Spanish portal in terms of traffic has chosen Nexway to develop their digital offer of video games content. Nexway Games’ expertise has also won over the leader in online games sales thanks to their additional software offer. This double offer was a decisive factor. With more than 1.1 million individual visitors locally and a total of 7 million around the world, the Nexway network is expanding and allowing publishers to offer their products to even more Internet users in the language of Orantes.

Nexway Games has delivered a Casual e-store for the Dutch developer NextGamez for the selling and distribution over the Internet of their flagship game: Master Wu.
Master Wu takes the player across ancient China in search of the Lords of the ten powers.  In this English-written site, the visitor can find additional digital products derived from the game (Screenshots, videos).
This title can be played free for an hour, and includes a lien d’achat directly integrated into the game, allowing the player to discover much more and optimize the transformation rate.

We are proud to announce the launch of the Carrefour digital shop : http://telechargement.carrefour.fr which gathers more than 30 million music tracks, 2500 games references and 2000 software titles.

You can reach the local Nexway team at:
Nexway GmbH
Hanauer Landstrasse 146
60314 Frankfurt - GERMANY
Email : germany@nexway.com

This feed is built for the Italian and Spanish sites allowing the website to concentrate on its editorial mission while providing a complete catalog of games to its users.

The revamp allows Nexway Games to provide a modern skin on top of the constantly evolving technology platform. Nexway is available to propose a high quality service to their partners, and partnerships like this confirm this strategy.