Every day, digital distribution demonstrates the relevance of its offer and its suitability with respect to consumers’ expectations. Downloading is increasingly being used for the sale of video games, and ever more products are now available exclusively online. Mobile downloading is certainly far from being left behind either. The technological convergence that we are now witnessing has meant that the digital offer, which meets individuals' demand for instant access, has become indispensable.
Models exclusive to the digital distribution domain have more than proved themselves, e.g. "Try & Buy" for casual gaming and "Free To Play" for online games. The digital model has spread with almost virus-like rapidity within blogs, social networks and other community sites, which have an immense power of persuasion. These new communication methods represent a powerful marketing lever and their potential for revenue generation offers new perspectives.
As the European market leader in digital distribution, also strongly represented in Asia, our expertise, know-how and experience enable us to offer digital contents to producers and developers, and provide e-commerce participants with localized, white-label solutions and associated services, to suit all their needs.
Since its creation, Nexway has succeeded in developing a unique digital distribution network, which each and every participant, developer, e-merchant, content portal and affiliate is able to feed upon, and the presence of which they help to develop on a worldwide scale.
We could simply stop there, only in our business, there are still so many ideas just waiting to be invented. Because the digital content market is constantly evolving, it is our desire to develop new facets of this market for you, and create new approaches to consumption, drawing on all the advantages of dematerialized media.
Our strategy allows us to put into practice our will to remain a major creator of relevant, innovative schemes, to open the door to digital distribution throughout the world for your benefit.
